Customer xperience leadership : a blueprint to maximize performance

By:

Goldschmidt, Nadav

Contributor(s):

Ofir, Chezy [Series Editor]

Material type: Text

TextSeries: World Scientific lecture notes in marketing ; volume 1Publication details: Singapore: World Scientific, c2024.Description: x, 272pISBN:

9789811279492

Subject(s):

DDC classification:

658.812 GOL

Summary: This interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	International Management Institute New Delhi	658.812 GOL (Browse shelf(Opens below))	Checked out	15/05/2025	22058

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Previous	658.81 HAV Sales and distribution management text & cases	658.81 HAV Sales and distribution management text & cases	658.812 CHA Customer relationship management	658.812 GOL Customer xperience leadership : a blueprint to maximize performance	658.812 SOM Managing customer value : one step at a time	658.812 SUW Creating a customer experience-centric startup : a step-by-step framework	658.816 SCH Pricing strategies : harvesting product value	Next

Includes bibliographical references and index.

This interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership.

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