Customer xperience leadership : a blueprint to maximize performance
Goldschmidt, Nadav
Customer xperience leadership : a blueprint to maximize performance - Singapore: World Scientific, c2024. - x, 272p. - World Scientific lecture notes in marketing ; volume 1 .
Includes bibliographical references and index.
This interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership.
9789811279492
Customer relations.
Marketing.
Leadership.
658.812 GOL
Customer xperience leadership : a blueprint to maximize performance - Singapore: World Scientific, c2024. - x, 272p. - World Scientific lecture notes in marketing ; volume 1 .
Includes bibliographical references and index.
This interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership.
9789811279492
Customer relations.
Marketing.
Leadership.
658.812 GOL