Creating a customer experience-centric startup : a step-by-step framework

By:

Suwelack, Thomas

Contributor(s):

Material type: Text

TextSeries: Business Guides on the GoPublication details: Switzerland: Springer Nature, 2022.Description: xvii, 152pISBN:

9783030924607

Subject(s):

DDC classification:

658.812 SUW

Summary: This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	International Management Institute New Delhi	658.812 SUW (Browse shelf(Opens below))	Checked out	15/05/2025	22049

Includes bibliographical references and index.

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company.

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