Creating a customer experience-centric startup (Record no. 30238)

MARC details
000 -LEADER
fixed length control field 01319nam a2200241 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250213b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030924607
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 SUW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Suwelack, Thomas
245 ## - TITLE STATEMENT
Title Creating a customer experience-centric startup
Remainder of title : a step-by-step framework
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Switzerland:
Name of publisher, distributor, etc. Springer Nature,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 152p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Startup
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer experience
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stegemann, Manuel
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ang, Feng Xia
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Business Guides on the Go
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     International Management Institute New Delhi International Management Institute New Delhi 29/01/2025 1 658.812 SUW 22049 15/05/2025 14/02/2025 14/02/2025 13/02/2025 Book

Williamson Magor Library | International Management Institute New Delhi