Marketing higher education : understanding how to build and promote

By:

Koku, Paul Sergius

Material type: Text

TextPublication details: Oxon: Routledge, c2023.Description: x, 192pISBN:

9780367749194

Subject(s):

DDC classification:

378.101 KOK

Summary: This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	378.101 KOK (Browse shelf(Opens below))	Available	22004

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Includes bibliographical references and index.

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.

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