Marketing higher education : understanding how to build and promote
Koku, Paul Sergius
Marketing higher education : understanding how to build and promote - Oxon: Routledge, c2023. - x, 192p.
Includes bibliographical references and index.
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.
9780367749194
Higher Education
Marketing
University Brand Management
378.101 KOK
Marketing higher education : understanding how to build and promote - Oxon: Routledge, c2023. - x, 192p.
Includes bibliographical references and index.
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.
9780367749194
Higher Education
Marketing
University Brand Management
378.101 KOK