Strategic content marketing : creating effective content in practice

By:

Farkas, Dan

Contributor(s):

Geier, Rebecca [Author]

Material type: Text

TextPublication details: New York: Routledge, c2024.Description: xiv, 272 pISBN:

9781032438481

Subject(s):

DDC classification:

658.45 FAR

Summary: Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.45 FAR (Browse shelf(Opens below))	Available	22008

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Previous	658.422 BHA Contemporary corporate governance	658.422 GOE Corporate governance theory and practice	658.45 BHA Leadership communication skills for intercultural management	658.45 FAR Strategic content marketing : creating effective content in practice	658.472 GOP Foundations of programming, statistics & machine learning for business analytics /	658.472 LEB Applied Microsoft business intelligence/ by	658.5 AUN Cold chain management	Next

Includes bibliographical references and index.

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.

Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.

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