Strategic content marketing : creating effective content in practice
Farkas, Dan
Strategic content marketing : creating effective content in practice - New York: Routledge, c2024. - xiv, 272 p.
Includes bibliographical references and index.
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.
Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.
9781032438481
Marketing
Internet marketing
658.45 FAR
Strategic content marketing : creating effective content in practice - New York: Routledge, c2024. - xiv, 272 p.
Includes bibliographical references and index.
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.
Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.
9781032438481
Marketing
Internet marketing
658.45 FAR