Integrated advertising, promotion, and marketing communications Kenneth E. Clow & Donald E. Baack

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Material type: Text

TextPublication details: Noida Pearson India Education Services Pvt Ltd 2014Edition: 6th ed. Description: 455 p. ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	659.1 CLO (Browse shelf(Opens below))	Available	21854
Book	International Management Institute New Delhi	659.1 CLO (Browse shelf(Opens below))	Available	21855

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Previous	332.17 LAL Information systems for banking and financial services	658.1141 ALL Launching new ventures an entrepreneurial approach	658.1141 ALL Launching new ventures an entrepreneurial approach	659.1 CLO Integrated advertising, promotion, and marketing communications	659.1 CLO Integrated advertising, promotion, and marketing communications	658.8 PRI Principles of marketing	658.8 PRI Principles of marketing	Next

Includes index

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