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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications Kenneth E. Clow & Donald E. Baack - 6th ed. - Noida Pearson India Education Services Pvt Ltd 2014 - 455 p.

Includes index

ISBN: 9789332518377

Subjects--Uniform Titles:
Advertising; Integrated marketing communication; Advertising and promotions; Communication - marketing

Dewey Class. No.: 659.1 CLO

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