Advertising, promotion, and other aspects of integrated marketing communications by J. Craig Andrews and Terence A. Shimp

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Material type: Text

TextPublication details: Delhi Cengage Learning India Pvt Ltd 2018Edition: 10th ed. Description: xix, 635p ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.802 AND (Browse shelf(Opens below))	Available	G7317
Book	International Management Institute New Delhi	658.802 AND (Browse shelf(Opens below))	Available	G7319
Book	International Management Institute New Delhi	658.802 AND (Browse shelf(Opens below))	Available	G7318
Book	International Management Institute New Delhi	658.802 AND (Browse shelf(Opens below))	Available	21205
Book	International Management Institute New Delhi	658.802 AND (Browse shelf(Opens below))	Available	21206

Includes bibliographical references and index

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