Building brand identity a strategy for success in a hostile marketplace

By: Material type: TextTextPublication details: New York John Wiley & Sons Inc 1995Description: xiv, : 354p. : 24cm. Subject(s): DDC classification:
  • 658.827 UPS 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 UPS  (Browse shelf(Opens below)) Available 6729
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Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi