Building brand identity (Record no. 224)

MARC details
000 -LEADER
fixed length control field 00796aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213344.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1995 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 UPS 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Upshaw, Lynn B.
245 ## - TITLE STATEMENT
Title Building brand identity
Remainder of title a strategy for success in a hostile marketplace
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons Inc
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xiv, : 354p. : 24cm. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand identity
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brands
920 ## -
-- 224
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Building brand identity : a strategy for success in a hostile marketplace 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: John Wiley & Sons, Inc., 1995. 
969 ## -
-- Books 
909 ## -
-- 6729 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6729ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 30/10/1996   658.827 UPS  6729 Book

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