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Marketing metrics the manager's guide to measuring marketing performance Neil T. Bendle...[et al].

Contributor(s): Material type: TextTextPublication details: Noida Pearson India Education 2016Edition: 3rd ed.  Description: xv, 439 p. ISBN:
  • 9789332578050 
Subject(s): DDC classification:
  • 658.83 MAR
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.83 MAR (Browse shelf(Opens below)) Available 20803
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Includes bibliographical references and index. 

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Williamson Magor Library | International Management Institute New Delhi