Marketing metrics the manager's guide to measuring marketing performance

Marketing metrics the manager's guide to measuring marketing performance Neil T. Bendle...[et al]. - 3rd ed.   - Noida Pearson India Education 2016 - xv, 439 p. 

Includes bibliographical references and index. 

9789332578050 

658.83 MAR

Williamson Magor Library | International Management Institute New Delhi