Marketing metrics the manager's guide to measuring marketing performance
Marketing metrics the manager's guide to measuring marketing performance
Neil T. Bendle...[et al].
- 3rd ed.
- Noida Pearson India Education 2016
- xv, 439 p.
Includes bibliographical references and index.
9789332578050
658.83 MAR
Includes bibliographical references and index.
9789332578050
658.83 MAR