Marketing metrics the manager's guide to measuring marketing performance Neil T. Bendle...[et al].

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Material type: Text

TextPublication details: Noida Pearson India Education 2016Edition: 3rd ed. Description: xv, 439 p. ISBN:

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Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.83 MAR (Browse shelf(Opens below))	Available	20803

Includes bibliographical references and index.

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