Strategic brand management Building, measuring and managing brand equity Kevin Lane Keller, Ambi M.G Parameswaran, Isaac Jacob

By: Contributor(s): Material type: TextTextPublication details: Noida Dorling Kindersdley (India) pvt ltd 2015Edition: 4th ed.  Description: xxix, : 586p Subject(s): DDC classification:
  • 658.827 KEL 
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Includes bibliographical references and index 

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