Strategic marketing management planning, implementation and control Richard M.S Wilson and Colin Gilligan

By: Contributor(s): Material type: TextTextPublication details: New York Routledge Taylor & Francis Group 2005Edition: 3rd (Spl. indian ed) ed.  Description: xii, : 867p Subject(s): DDC classification:
  • 658.802 WIL 
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Includes bibliographical references and index 

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