Strategic marketing management (Record no. 17766)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01010aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2005 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M.S |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management |
| Remainder of title | planning, implementation and control |
| Statement of responsibility, etc. | Richard M.S Wilson and Colin Gilligan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge Taylor & Francis Group |
| Date of publication, distribution, etc. | 2005 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd (Spl. indian ed) ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, : 867p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Strategic Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 920 ## - | |
| -- | 17746 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Strategic marketing management : planning, implementation and control / Richard M.S Wilson and Colin Gilligan |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: Routledge Taylor & Francis Group, c2005. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 18501 (Shelf) Accn No.Item StatusAdd IdLocationItem Category18501ShelfCG4240ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 16/05/2013 | 658.802 WIL | 18501 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 03/07/2015 | 658.802 WIL | G4240 | Book |