Case studies in marketing effectiveness selected entries from SPJIMR Marketing impact awards 2011 Reviewed & edited by SPJIMR marketing faculty

Contributor(s): Material type: TextTextPublication details: Mumbai Strategic Academic Unit (SAU)-Marketing SPJIMR 2011Description: xii,267p Subject(s): DDC classification:
  • 658.8 CAS
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 CAS (Browse shelf(Opens below)) Available G2775

Includes bibliographical references 

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Williamson Magor Library | International Management Institute New Delhi