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Case studies in marketing effectiveness selected entries from SPJIMR Marketing impact awards 2011

Case studies in marketing effectiveness selected entries from SPJIMR Marketing impact awards 2011 Reviewed & edited by SPJIMR marketing faculty - Mumbai Strategic Academic Unit (SAU)-Marketing SPJIMR 2011 - xii,267p

Includes bibliographical references

Dewey Class. No.: 658.8 CAS

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