Integrated advertising promotion and marketing communications Kenneth E. Clow, Donald Baack

By: Contributor(s): Material type: TextTextPublication details: New Delhi Prentice Hall of India pvt ltd 2007Edition: 3rd ed.  Description: xix,515p Subject(s): DDC classification:
  • 659.1 CLO 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 659.1 CLO  (Browse shelf(Opens below)) Available G2756
Book Book International Management Institute New Delhi 659.1 CLO  (Browse shelf(Opens below)) Available 16989

Includes bibliographical references and index 

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