Integrated advertising promotion and marketing communications
Clow, Kenneth E
Integrated advertising promotion and marketing communications Kenneth E. Clow, Donald Baack - 3rd ed. - New Delhi Prentice Hall of India pvt ltd 2007 - xix,515p
Includes bibliographical references and index
659.1 CLO
Integrated advertising promotion and marketing communications Kenneth E. Clow, Donald Baack - 3rd ed. - New Delhi Prentice Hall of India pvt ltd 2007 - xix,515p
Includes bibliographical references and index
659.1 CLO