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Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belech

By: Contributor(s): Material type: TextTextPublication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2003Edition: 6th ed.  Description: xxvi, 775 p. ISBN:
  • 9780070581944 
Subject(s): DDC classification:
  • 659.1 BEL 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available G5668
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available G5272
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available G2985
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available G2502
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available G2251

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi