Advertising and promotion (Record no. 14726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01190aam a2200265 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2003 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581944 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deepahalli, Bangalore |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | an integrated marketing communications perspective |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belech |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata Mcgraw-Hill publishing company ltd |
| Date of publication, distribution, etc. | 2003 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 775 p. |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | The Mcgraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Communication in marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sales promotion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 920 ## - | |
| -- | 14711 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belech |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Tata Mcgraw-Hill publishing company ltd., 2003. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G2251 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG2251ShelfCG2502ShelfCG2985ShelfCG5272ShelfCG5668ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 05/04/2009 | 659.1 BEL | G2251 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 01/02/2011 | 659.1 BEL | G2502 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 10/07/2012 | 659.1 BEL | G2985 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 09/02/2018 | 659.1 BEL | G5272 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/04/2018 | 659.1 BEL | G5668 | Book |