services marketing people, technology, strategy; a south asian perspective Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

By: Contributor(s): Material type: TextTextPublication details: New Delhi Dorling Kindersley(India)pvt ltd 2006Edition: 5th ed.  Description: xvi,594p Subject(s): DDC classification:
  • 658.8 LOV 
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Includes bibliographical references and index 

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