Managing Brand equity Capitalizing on the value of a Brand name

By: Material type: TextTextPublication details: New York The Free Press 1991Description: xiii, : 299p. Subject(s): DDC classification:
  • 658.827 AAK(Ref). 
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Item type Current library Call number Status Barcode
Reference Reference International Management Institute New Delhi 658.827 AAK(Ref).  (Browse shelf(Opens below)) Available 11422

Includes index 

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Williamson Magor Library | International Management Institute New Delhi