Marketing concepts and strategies William M. pride. O.C Ferrell

By: Contributor(s): Material type: TextTextPublication details: Boston Houghton Mifflin company 2003Edition: 12th ed.  Description: xxvii,631p Subject(s): DDC classification:
  • 658.8 PRI 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 PRI  (Browse shelf(Opens below)) Available G1860

Includes bibliographical references and index 

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