Marketing concepts and strategies (Record no. 11966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00843aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2003 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing concepts and strategies |
| Statement of responsibility, etc. | William M. pride. O.C Ferrell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Houghton Mifflin company |
| Date of publication, distribution, etc. | 2003 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,631p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C |
| 920 ## - | |
| -- | 11955 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Marketing concepts and strategies / William M. pride. O.C Ferrell |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Boston: Houghton Mifflin company, 2003. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G1860 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG1860ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 22/03/2005 | 658.8 PRI | G1860 | Book |