Using qualitative research in advertising strategies, techniques, and applications Margaret A Morrison...[et al.]

Contributor(s): Material type: TextTextPublication details: Thousand Oaks Sage Publications 2002Description: ix, : 138p. Subject(s): DDC classification:
  • 659.1072 USI
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 659.1072 USI (Browse shelf(Opens below)) Available 12498

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Williamson Magor Library | International Management Institute New Delhi