Using qualitative research in advertising (Record no. 11021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00873aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2002 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1072 USI |
| 245 ## - TITLE STATEMENT | |
| Title | Using qualitative research in advertising |
| Remainder of title | strategies, techniques, and applications |
| Statement of responsibility, etc. | Margaret A Morrison...[et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, : 138p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Qualitative research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Market research-Methodology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising-Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Margaret A |
| 920 ## - | |
| -- | 11010 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Using qualitative research in advertising : strategies, techniques, and applications / Margaret A Morrison...[et al.] |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Thousand Oaks: Sage Publications, 2002. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 12498 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12498ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 30/04/2004 | 659.1072 USI | 12498 | Book |