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Consumer behavior implications for marketing strategy DEL I. Hawkins, Roger J. Best, Kenneth A. Coney

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Material type: Text

TextPublication details: Illinois Irwin 1992Edition: 5th ed. Description: xv,674p Subject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.83 HAW (Browse shelf(Opens below))	Available	G1662

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Previous	658.83 FER(Ref.) Handbook of marketing research	658.83 GRO(Ref.) Handbook of online marketing research	658.83 HAG Market research in practice : an introduction to gaining greater market insight	658.83 HAW Consumer behavior implications for marketing strategy	658.83 HIG The next big thing spotting and forecasting consumer for profit	658.83 MAL Marketing research an applied orientation	658.83 MAL Marketing research an applied orientation	Next

Includes index

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