Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack

By: Contributor(s): Material type: TextTextPublication details: New Delhi Prentice-Hall of India 2002Description: xxv, : 638p. Subject(s): DDC classification:
  • 659.1 CLO 
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Book Book International Management Institute New Delhi 659.1 CLO  (Browse shelf(Opens below)) Available 12375
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