Integrated advertising, promotion, and marketing communications
Clow, Kenneth E
Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack - New Delhi Prentice-Hall of India 2002 - xxv, : 638p.
659.1 CLO
Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack - New Delhi Prentice-Hall of India 2002 - xxv, : 638p.
659.1 CLO