From brand vision to brand evaluation (Record no. 8985)

MARC details
000 -LEADER
fixed length control field 00797aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2001 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 CHE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernatony, Leslie de
245 ## - TITLE STATEMENT
Title From brand vision to brand evaluation
Remainder of title strategically building and sustaining brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth/Heinemann
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xv, : 293p. 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation The Chartered Institute of marketing series 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brands
920 ## -
-- 8975
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a From brand vision to brand evaluation : strategically building and sustaining brands 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Oxford: Butterworth/Heinemann, 2001. 
969 ## -
-- Books 
909 ## -
-- 11261 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category11261ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 13/12/2001   658.827 CHE  11261 Book

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