From brand vision to brand evaluation strategically building and sustaining brands
Chernatony, Leslie de
From brand vision to brand evaluation strategically building and sustaining brands - Oxford Butterworth/Heinemann 2001 - xv, : 293p.
658.827 CHE
From brand vision to brand evaluation strategically building and sustaining brands - Oxford Butterworth/Heinemann 2001 - xv, : 293p.
658.827 CHE