Marketing strategies (Record no. 4728)

MARC details
000 -LEADER
fixed length control field 00821aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213459.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1995 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'02 MAR
245 ## - TITLE STATEMENT
Title Marketing strategies
Remainder of title new approaches, new techniques
Statement of responsibility, etc. edited by Malcolm McDonald
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Pergaman
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xiv, : 278p. : 23cm. 
500 ## - GENERAL NOTE
General note Includes bibliograhical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm 
920 ## -
-- 4727libsysrecord: "Linear Card 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing strategies : new approaches, new techniques / edited by Malcolm McDonald 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Oxford: Pergaman, 1995. 
969 ## -
-- Books 
909 ## -
-- 7039 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category7039ShelfC RESTRICTED_DOC    N"
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 24/12/1996   658.8'02 MAR 7039 Book

Williamson Magor Library | International Management Institute New Delhi