Marketing in an electronic age (Record no. 30450)

MARC details
000 -LEADER
fixed length control field 00718cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 841025s1985 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 84025166
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.85 MAR
245 00 - TITLE STATEMENT
Title Marketing in an electronic age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass:
Name of publisher, distributor, etc. Harvard Business School Press;
Date of publication, distribution, etc. c1985.
300 ## - PHYSICAL DESCRIPTION
Extent x, 404p.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telemarketing-United States
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Buzzell, Robert D.
Relator term ed.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barabba, Vincent P.
Relator term ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: p. 380-395.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Research colloquium (Harvard University. Graduate School of Business Administration)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     International Management Institute New Delhi International Management Institute New Delhi 10/04/1986   658.85 MAR 1247 15/05/2025 15/05/2025 Book

Williamson Magor Library | International Management Institute New Delhi