Marketing Practices and Principles (Record no. 30424)

MARC details
000 -LEADER
fixed length control field 00590nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250508b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070407053
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mason, Ralph E
245 ## - TITLE STATEMENT
Title Marketing Practices and Principles
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw Hill Book Company;
Date of publication, distribution, etc. 1986.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 439p.
500 ## - GENERAL NOTE
General note Includes bibliographies and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rath, Patricia Mink
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Husted, Stewart W
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     International Management Institute New Delhi International Management Institute New Delhi 10/02/1988   658.8 MAS 2296 08/05/2025 08/05/2025 Book

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