Marketing power plays (Record no. 23307)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00978aam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204214002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2007 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071475587 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing power plays |
| Remainder of title | how the world's most ingenious marketers reach the top of their game |
| Statement of responsibility, etc. | Business Week |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 178 p. |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | Business Week |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing.; Marketing-Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Business Week |
| 920 ## - | |
| -- | 23295libsysrecord: "Linear Card |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Marketing power plays : how the world's most ingenious marketers reach the top of their game / Business Week |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: McGraw-Hill, c2007. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G7529 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG7529ShelfC RESTRICTED_DOC N" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 04/08/2024 | 658.8 MAR | G7529 | Book |