Marketing power plays how the world's most ingenious marketers reach the top of their game

Marketing power plays how the world's most ingenious marketers reach the top of their game Business Week - New York McGraw-Hill 2007 - ix, 178 p. 

Includes bibliographical references and index. 

9780071475587 


Marketing.; Marketing-Case studies. 

658.8 MAR

Williamson Magor Library | International Management Institute New Delhi