Marketing power plays how the world's most ingenious marketers reach the top of their game
Marketing power plays how the world's most ingenious marketers reach the top of their game
Business Week
- New York McGraw-Hill 2007
- ix, 178 p.
Includes bibliographical references and index.
9780071475587
Marketing.; Marketing-Case studies.
658.8 MAR
Includes bibliographical references and index.
9780071475587
Marketing.; Marketing-Case studies.
658.8 MAR