A marketer's guide to digital advertising (Record no. 22896)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00989aam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2023 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398609662 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 DHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dhar, Shailin |
| 245 ## - TITLE STATEMENT | |
| Title | A marketer's guide to digital advertising |
| Remainder of title | Transparency, metrics and money |
| Statement of responsibility, etc. | by Shailin Dhar and Scott Thomson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 205p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Internet advertising; Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomson, Scott |
| 920 ## - | |
| -- | 22884libsysrecord: "Linear Card |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | A marketer's guide to digital advertising : Transparency, metrics and money / by Shailin Dhar and Scott Thomson |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Kogan Page, c2023. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 21527 (Shelf) Accn No.Item StatusAdd IdLocationItem Category21527ShelfC RESTRICTED_DOC N" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 16/07/2023 | 659.144 DHA | 21527 | Book |