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A marketer's guide to digital advertising Transparency, metrics and money

Dhar, Shailin

A marketer's guide to digital advertising Transparency, metrics and money by Shailin Dhar and Scott Thomson - New Delhi Kogan Page 2023 - vii, 205p

Includes bibliographical references and index

ISBN: 9781398609662

Subjects--Uniform Titles:
Internet advertising; Internet marketing

Dewey Class. No.: 659.144 DHA

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