Marketing analytics (Record no. 22776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01124aam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2022 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032052199 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 MES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mesquita, Jose? Marcos Carvalho De |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics |
| Remainder of title | statistical tools for marketing and consumer behaviour using SPSS |
| Statement of responsibility, etc. | Jose? Marcos Carvalho de Mesquita and Erik Kostelijk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxon |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 200 p. |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | Mastering Business Analytics |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | SPSS (Computer file); Marketing-Statistical methods; Marketing-Data processing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kostelijk, Erik |
| 920 ## - | |
| -- | 22763 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS / Jose? Marcos Carvalho de Mesquita and Erik Kostelijk. |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Oxon: Routledge, 2022. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 21391 (Shelf) Accn No.Item StatusAdd IdLocationItem Category21391ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 11/04/2023 | 658.8342 MES | 21391 | Book |