Marketing analytics statistical tools for marketing and consumer behaviour using SPSS
Mesquita, Jose? Marcos Carvalho De
Marketing analytics statistical tools for marketing and consumer behaviour using SPSS Jose? Marcos Carvalho de Mesquita and Erik Kostelijk. - Oxon Routledge 2022 - vii, 200 p.
Includes bibliographical references and index.
9781032052199
SPSS (Computer file); Marketing-Statistical methods; Marketing-Data processing
658.8342 MES
Marketing analytics statistical tools for marketing and consumer behaviour using SPSS Jose? Marcos Carvalho de Mesquita and Erik Kostelijk. - Oxon Routledge 2022 - vii, 200 p.
Includes bibliographical references and index.
9781032052199
SPSS (Computer file); Marketing-Statistical methods; Marketing-Data processing
658.8342 MES