Principles of marketing (Record no. 22727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987aam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2018 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong & Prafulla Agnihotri |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India education services Pvt ltd |
| Date of publication, distribution, etc. | 2018 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 699 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary Agnihotri, Prafulla |
| 920 ## - | |
| -- | 22714 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Principles of marketing / Philip Kotler, Gary Armstrong & Prafulla Agnihotri |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Noida: Pearson India education services Pvt. ltd., c2018. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 21338 (Shelf) Accn No.Item StatusAdd IdLocationItem Category21338ShelfC21339ShelfCG7199ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 14/03/2023 | 658.8 KOT | 21338 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 14/03/2023 | 658.8 KOT | 21339 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 20/07/2023 | 658.8 KOT | G7199 | Book |