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Principles of marketing

Kotler, Philip

Principles of marketing Philip Kotler, Gary Armstrong & Prafulla Agnihotri - 17th ed. - Noida Pearson India education services Pvt ltd 2018 - xxii, 699 p.

Includes bibliographical references and index

ISBN: 9789352865611

Subjects--Uniform Titles:
Marketing

Dewey Class. No.: 658.8 KOT

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