Marketing analytics (Record no. 22651)

MARC details
000 -LEADER
fixed length control field 00904aam a2200241 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213951.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2023 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398608191 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 GRI 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Grigsby, Mike
245 ## - TITLE STATEMENT
Title Marketing analytics
Remainder of title a practical guide to improving consumer insights using data techniques
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2023
250 ## - EDITION STATEMENT
Edition statement 3rd ed. 
300 ## - PHYSICAL DESCRIPTION
Extent xi, 322p 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing research; Marketing 
920 ## -
-- 22638
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing analytics : a practical guide to improving consumer insights using data techniques 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Kogan Page, c2023. 
969 ## -
-- Books 
909 ## -
-- 21262 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21262ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 10/01/2023   658.83 GRI  21262 Book

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