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Marketing analytics a practical guide to improving consumer insights using data techniques

Grigsby, Mike

Marketing analytics a practical guide to improving consumer insights using data techniques - 3rd ed. - New Delhi Kogan Page 2023 - xi, 322p

Includes bibliographical references and index

ISBN: 9781398608191

Subjects--Uniform Titles:
Marketing research; Marketing

Dewey Class. No.: 658.83 GRI

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