The 22 immutable laws of branding (Record no. 21608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01044aam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2004 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861976109 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding |
| Statement of responsibility, etc. | Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Profile Book Ltd |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 143p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 920 ## - | |
| -- | 21591 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | The 22 immutable laws of branding / Al Ries and Jack Trout |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | London: Profile Book Ltd., c2004. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G6390 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG6390ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 14/09/2021 | 658.827 RIE | G6390 | Book |