The 22 immutable laws of branding (Record no. 21608)
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000 -LEADER | |
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fixed length control field | 01044aam a2200241 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241204213933.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241204b2004 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781861976109 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 RIE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, Al |
245 ## - TITLE STATEMENT | |
Title | The 22 immutable laws of branding |
Statement of responsibility, etc. | Al Ries and Jack Trout |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | Profile Book Ltd |
Date of publication, distribution, etc. | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 143p |
500 ## - GENERAL NOTE | |
General note | Includes index |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Trout, Jack |
920 ## - | |
-- | 21591 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | The 22 immutable laws of branding / Al Ries and Jack Trout |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | London: Profile Book Ltd., c2004. |
969 ## - | |
-- | Books |
909 ## - | |
-- | G6390 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG6390ShelfC RESTRICTED_DOC N' |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
International Management Institute New Delhi | International Management Institute New Delhi | 14/09/2021 | 658.827 RIE | G6390 | Book |