The 22 immutable laws of branding (Record no. 21608)

MARC details
000 -LEADER
fixed length control field 01044aam a2200241 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2004 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781861976109 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 RIE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
245 ## - TITLE STATEMENT
Title The 22 immutable laws of branding
Statement of responsibility, etc. Al Ries and Jack Trout
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Profile Book Ltd
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xii, 143p 
500 ## - GENERAL NOTE
General note Includes index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books 
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack 
920 ## -
-- 21591
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The 22 immutable laws of branding / Al Ries and Jack Trout 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Profile Book Ltd., c2004. 
969 ## -
-- Books 
909 ## -
-- G6390 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG6390ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 14/09/2021   658.827 RIE  G6390 Book

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